The Business Book: Big Ideas Simply Explained (Hardcover)

Learn about concepts, management, and commerce inTheBusiness Book.

Part of the fascinating Big Ideas series, this book tackles tricky topics andthemes in a simple and easy to follow format. Learn about Business in thisoverview guide to the subject, brilliant for beginners looking to learn andexperts wishing to refresh their knowledge alike!The BusinessBookbrings a fresh and vibrant take on the topic through eye-catchinggraphics and diagrams to immerse yourself in.

This captivating book will broaden your understanding of Business, with:

– Up to 100 quotations from the great business thinkers and gurus
– Packed with facts, charts, timelines and graphs to help explain core concepts
– A visual approach to big subjects with striking illustrations and graphicsthroughout
– Easy to follow text makes topics accessible for people at any level ofunderstanding

The Business Bookis the perfect introduction to key theories thathave shaped the world of business, management, and commerce, aimed at adultswith an interest in the subject and students wanting to gain more of anoverview. Here you’ll discover every facet of business management, includingalternative business models, with real-life examples from the marketplace. Ifyou’ve ever wondered about the stages of business strategy, from start-up todelivering the goods, this is the perfect book for you.

Your Business Questions, Simply Explained

This book introduces the would-be entrepreneur and general reader alike to thework of great commercial thinkers, leaders, and gurus. Learn about the hurdlesfacing every new business, such as finding a gap in the market, securingfinance, employing people, and creating an eye-catching brand. If you thoughtit was difficult to learn about the world of commerce,The BusinessBookpresents key information in a clear layout. Learn the ideas ofseminal business thinkers, such as Malcolm Gladwell’s “tippingpoint”, Michael Porter’s “five forces”, and Meredith Belbin’stheories on effective teamwork, with superb mind maps and step-by-stepsummaries.

The Big Ideas Series

With millions of copies sold worldwide,The Business Bookispart of the award-winning Big Ideas series from DK. The series uses strikinggraphics along with engaging writing, making big topics easy to understand.