Thank You for Arguing, Fourth Edition (Revised and Updated)

The definitive guide to getting your way, revised andupdated with new material on writing, speaking, framing, and other key toolsfor arguing more powerfully

Cross Cicero with David Letterman and you get Jay Heinrichs.Joseph Ellis,Pulitzer Prizewinning author ofThe QuartetandAmericanSphinx

Now in its fourth edition, Jay HeinrichssThank You for Arguingisyour master class in the art of persuasion, taught by historys greatestprofessors, ranging from Queen Victoria and Winston ChurchilltoHomerSimpson and Barack Obama.

Filled with time-tested secrets for emerging victorious from any dispute,including Ciceros three-step strategy for inspiring action and Honest AbesShameless Trick for lowering an audiences expectations, this fascinatingbookalso includes anassortment of persuasion tips,such as:

The Chandler Bing Adjustment: Match your argument to youraudience (that is, persuasion is not about you).
The Belushi Paradigm: Before people will follow you, they have toconsider you worth following.
The Yoda Technique: Transform a banal idiom by switching thewords around.

Additionally, Heinrichs considers the dark arts of persuasion, such aspoliticians use of coded language to appeal to specific groups. His sage guidehas been fully updated to address our culture of fake news and politicalpolarization.

Whether youre a lover of language books or just want to win more anger-freearguments on the page, at thepodium, or over a beer,Thank Youfor Arguingis for you. Warm, witty, and truly enlightening, it notonly teaches you how to identify a paraleipsis when you hear it but also how towield such persuasive weapons the next time you really, really need to get yourway. This expanded edition also includes a new chapter on how to reset youraudiences priorities, as well as new and improved ArgueLab games to hone yourskills.

About the Author

Jay Heinrichsspent twenty-six years as awriter, editor, and magazine-publishing executive before becoming a full-timeadvocate for the lost art of rhetoric. He is Professor of the Practice ofRhetoric and Oratory at Middlebury College and lectures frequently on argumentand persuasion, speaking to audiences ranging from Ivy League business studentsto NASA scientists to Southwest Airlines executives. He lives near Middlebury,Vermont.